Rubino Billboard Ads
Bringing joy & color to the streets of Montreal.
For 4 seasons, we brought a breath of fresh air to this shoe retailer with colorful art direction, joyful energy, dynamic movement and diverse casting.
Rubino Shoes is a well-established family footwear retailer with over 20 stores across the province of Quebec, carrying iconic brands such as Nike, Vans, Converse, Puma, Adidas and Dr. Martens.
The intention of our work together was to create cool, dynamic and accessible images for branded use on Rubino’s digital platforms as well as printed ad space in Montreal and the Greater Montreal region.
We mirrored Rubino’s diverse target audience in our choice of casting, and shot both in studio and on location around the city to illustrate a playful lifestyle.
Winter 2021 Campaign
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Photographer & Creative Director: Liana Carbone
Lighting: Anthony Liscio
Digitech: Marc-André Dumas
Photo Asst: Sebastien Beaudet
HMUA: Jess Cohen (Humankind)
Stylist: Melissa Salvaggio
Production Manager: Alessia Pizzanelli
Models: Roxenne (Humankind), Justine (Folio), Moustapha (Folio), Melia (Agence La Suite), Meyson (Agence La Suite)
Back to School 2021 Campaign
In this digital age it is more and more rare for creatives to see their work live beyond the screen. When Rubino Shoes approached us to produce their Summer 2021 campaign, we were excited about the opportunity to create a campaign infused with joy and thrilled that we could take this punch of colour to the streets of Montreal.
In May of 2021, our work for Rubino hit billboards, bus stops and bus panels in Montreal — a first for HAVEN. Thank you to the wonderful team that brought this advertising campaign to life!
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Photographer & Creative Director: Liana Carbone
Lighting: Anthony Liscio
Digitech: Marc-André Dumas
Photo Asst: Sebastien Beaudet
HMUA: Jess Cohen (Humankind)
Stylist: Melissa Salvaggio
Stylist Asst: Jarrod Johnston
Production Manager: Alessia Pizzanelli
Billboard Design: Florent Aniorté
Models: Kallitechnis, Jarret Mckenzie, Daclan (Humankind), Julia (Agence La Suite), Jayden (Agence La Suite), Victoria (Agence La Suite)
Spring-Summer 2021 Campaign
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Photographer: Liana Carbone
Photo Asst.: Anthony Liscio, Alessia Pizzanelli
Stylist: Keegan Lathe
HMUA: Jess Cohen (Humankind)
Billboard Design: Florent Aniorté
Models: Shah and Naima Frank, Camille Rowe, Paolo Sangaré Mermin, Shems (Montage), Ismael (Humankind), Audrey (Humankind), Claudine de Repentigny (Humankind), Emiko (Agence La Suite), Isaac (Agence La Suite)
Winter 2020 Campaign
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Photographer: Liana Carbone
Photo Asst.: Anthony Liscio, Alessia Pizzanelli
Stylist: Melissa Salvaggio
HMUA: Karelle Bata
Models: Lex Roy (Humankind), Magali Roche (Humankind), Jacob (Agence La Suite), Dalia (Agence La Suite), Rosie (Folio), Kyril Doubson-Remillard
