More Floats Interviews
Stories of transformation.
As part of our video campaign for More Floats, a float therapy marketing agency, we produced a series of interviews to explore the simple yet direct power of testimonials.
To ensure we had the right group of people to share the breadth of experiences possible with float therapy, we put out an open call to participate on social media and did pre-interviews with our candidates. We invited six people of different ages, backgrounds and floating experience to our studio, filming each of them against a backdrop of either teal, indigo or purple from the brand’s color palette to both anchor their individuality and reflect different interpretations of water. In addition to their interview, we shot abstract b-roll of them interacting with water (real and projected) to illustrate the feelings they expressed in words.
Hajia
“Synchronicity beyond human design.”
Fashion stylist & artist Hajia Soori shares how float therapy has been a vital part of her creative process for 12 years; a transcendent experience that elevates her mind to a more refined state, facilitating brainstorming, problem-solving, and imagination.
Stephany
“Extraordinary peace, silence and strength.”
Artist Stephany Anzora recounts her first experiences in the float tank, which helped her overcome a fear of water, build the confidence to swim and learn to trust more deeply during an especially difficult time in her life.
Daniel
“Reborn, refreshed.”
Lawyer Daniel Cuzmanov explains how the float tank feels like an oasis of calm in an otherwise hectic life, allowing him to recognize then release stress, quiet his overthinking mind and emerge rejuvenated.
Élira
“Alone in the cocoon.”
Improv comedian & model Élira Néon St-Onge speaks about the healing power of floating; a safe space to process the emotional trauma and physical pain from a car accident as well as reconnect with her body as a trans woman.
Shereen
“A vacation for the mind.”
Realtor & children’s author Shereen Quraeshi shares how she’s been able to disconnect thanks to the unique sensory deprivation environment, discovering profound relaxation and peace; nourishing “me time” she recommends to all for mental well-being.
Trevor
“As though somebody’s hit a reset button.”
HR consultant Trevor Hall recounts how his first experience in the float tank led to a powerful epiphany where he envisioned himself as a lighthouse; revealing the depth of introspection and insight that’s possible.
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Creative Director: Liana Carbone
Producer: Anthony Liscio
Director: Fedya Vinkovetsky
DOP: Andrew Main Oster
Production Asst: Alessia Pizzanelli
Interviewees: Hajia Soori, Stephany Anzora, Trevor Hall, Élira Néon St-Onge, Shereen Quraeshi, Daniel Cuzmanov
Production: HAVEN creative space
